This product placement can be described as narrative, because it is in itself a major dramatic node and launches the plot. And by getting behind the wheel of the Aston Martin DB5, Daniel Craig takes a symbolic step toward his character. In the viewer’s mind, he is not yet established as James Bond.
The prologue scene reveals how the protagonist becomes a Double-0.
Bond-Craig for the first time at the wheel of the Aston Martin DB5 in Casino Royale.
